Adidas AG Sells Reebok Brand in $2.5 Billion Deal

Shrink-wrapped limited edition Adidas AG 'Yeezy' model trainers inside the Presented By sneaker resale store in London, U.K., on Friday, Aug. 13, 2021. Adidas AG agreed to sell its underperforming Reebok business to Authentic Brands Group Inc. for up to 2.1 billion euros ($2.5 billion), adding another well-known name to the buyers growing lineup of consumer companies. Photographer: Hollie Adams/Bloomberg via Getty Images
Shrink-wrapped limited edition Adidas AG 'Yeezy' model trainers inside the Presented By sneaker resale store in London, U.K., on Friday, Aug. 13, 2021. Adidas AG agreed to sell its underperforming Reebok business to Authentic Brands Group Inc. for up to 2.1 billion euros ($2.5 billion), adding another well-known name to the buyers growing lineup of consumer companies. Photographer: Hollie Adams/Bloomberg via Getty Images
Adidas AG Sells Reebok Brand in $2.5 Billion Deal
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1234654300
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13 August, 2021
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UK REEBOK
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